EFP was looking for an original way to announce the location for its next EuroPerio congress in 2021. The reveal should happen during the last session of their 2018 congress in Amsterdam. Mondial suggested turning the announcement into a riddle by producing printed post cards and ads for the programme book that would only give up the secret when additional content was accessed via an Augmented Reality app.
The challenge put to ICOM was for them to create a system of enrollment to support medical education for young doctors in Egypt and the Middle East
How to multiply an audience with live streaming
How innovative thinking can solve venue limitations
The challenge To minimize the rate of heart disease and its risk factors, initiate a reimbursement system for patients and create public awareness campaigns for patients who experience or even suspect Acute Myocardial Infarction symptoms.
To include the ‘voice of the patient’ in a medical congress programme
To pilot medical-scientific associations towards the future
Raising the profile of Clinical Data Management in India
To create conditions to perform easy and effective networking
To realise the Dublin bid promise of One Thousand Welcomes
To support growth for a sub-specialty conference in a competitive environment
To tailor an international event to local interests.
To maximise the attendees experience and emphasise Athens as the birthplace of Philosophy.
To raise awareness of sleepiness as a main cause for road accidents.
To improve patient outcomes by delivering leading edge conference education.
To ensure conference success by overcoming adversity in the face of terrorism.
To increase the event's long-term growth through improved global brand awareness.