Council Host City October 2021 – This is Athens
This is Athens is the global brand promoting the city as a destination for leisure tourism, conferences, events, and education. We utilize B2B marketing channels and initiatives to develop local and international collaborations, and we work to identify opportunities for new thematic tourism products such as yachting, religious tourism, and athletics.
Our strategy is to invest in partnerships with the local conference and meetings industry and to provide support for local and international tourism professionals. Our mission is to extend the tourism season in Athens beyond the summer months by increasing the number of visitors, conferences and events scheduled during the autumn and winter months.