Disruptive Ideas - Accelerating success and delegate engagement

The Emirates Society of Metabolic and Bariatric Surgery hoped to raise awareness on the rising epidemic that is facing the Region in hopes of creating viable solutions to avoid and reverse the effects of obesity. MCI set about introducing innovative ideas to be introduced into the congress programme.

Augmented Reality - How to use AR to engage congress delegates

EFP was looking for an original way to announce the location for its next EuroPerio congress in 2021. The reveal should happen during the last session of their 2018 congress in Amsterdam. Mondial suggested turning the announcement into a riddle by producing printed post cards and ads for the programme book that would only give up the secret when additional content was accessed via an Augmented Reality app.


Smart Tool supports fellows' complimentary attendance

The challenge put to ICOM was for them to create a system of enrollment to support medical education for young doctors in Egypt and the Middle East

Live Streaming

How to multiply an audience with live streaming

When the Impossible becomes a fact

How innovative thinking can solve venue limitations

Stent for Life Initiative

The challenge To minimize the rate of heart disease and its risk factors, initiate a reimbursement system for patients and create public awareness campaigns for patients who experience or even suspect Acute Myocardial Infarction symptoms.


European Congress of Trauma and Emergency Surgery 2016

To include the ‘voice of the patient’ in a medical congress programme

SITO–Società Italiana Trapianti d’Organo

To pilot medical-scientific associations towards the future

SCDM India Conference 2015

Raising the profile of Clinical Data Management in India

GS1 General Assembly Mexico 2016

To create conditions to perform easy and effective networking

One Young World Summit 2014

To realise the Dublin bid promise of One Thousand Welcomes


To support growth for a sub-specialty conference in a competitive environment

Velo-city Global 2016

To tailor an international event to local interests.

23rd Congress of Philosophy – WCP 2013

To maximise the attendees experience and emphasise Athens as the birthplace of Philosophy.

The Wake-Up Bus Project 2013, Brussels, BE European Sleep Research Society

To raise awareness of sleepiness as a main cause for road accidents.

Australia and New Zealand Endovascular Therapies Meeting (ANZET)

To improve patient outcomes by delivering leading edge conference education.

IEEE 802 Wireless Interim Meeting

To ensure conference success by overcoming adversity in the face of terrorism.

Large European-based Global Meeting Congress

To increase the event's long-term growth through improved global brand awareness.


Abdominal Wall Hernia Surgery

To Place a first International event on the map involving 5 different associations.

UAE Cancer Congress

To rebrand the Congress and raise its profile through international partnerships.