IAPCO Member: Cankarjev Dom, Slovenia
The SPORTO conference is one of Europe’s leading events within the sports marketing and sponsorship industry. Its 2-day programme, 21-22 January, delivered a 360-degree insight into the industry trends with case studies, discussions and in-depth one-on-one interviews. The main focus was on sponsorship strategy and activation, branding and building brand equity; digital communication and innovation, Olympic marketing, fan engagement and other specific topics were all embraced. But all had one touch point – harnessing the power of sport.
A strong and vibrant event implemented by Cankarjev dom took place on the OnAIR platform delivering its content to nearly 500 participants around the globe, rom Dallas Mavericks, FIFA to The Coca Cola Company and charismatic business entrepreneurs to top sportsmen. More: https://sporto.si/en