Aggressive marketing campaigns by MCI Dubai for their virtual events has led to retaining key sponsors, ensuring participation and undertaking the successful training of speakers and committee to enable their familiarization with virtual delivery of events.

The result was that the DDI DOCS Event, originally planned for March 2020, rescheduled as a virtual event, achieved the highest number of registrations ever received for a CCAD [Cleveland Clinic Abu Dhabi] event.

With 5th Annual Saudi Midwifery Group Conference confirmed only 1.5 months prior to the event date, a virtual exhibition for their sponsor of the event, proved a winning marketing strategy with over 980+ registered delegates.