Partner News - Melbourne Convention and Exhibition Centre (MCEC)

Melbourne Convention and Exhibition Centre (MCEC), Australia’s largest convention centre is excited to announce the launch of its new website, the first step towards developing an omnichannel customer experience.

Built in partnership with design and innovation agency AKQA’s Melbourne team, the new MCEC website provides a seamless and engaging experience, offering improved accessibility and a first-hand look into the venue’s wonderful spaces.

The new website provides an unparalleled user experience, reflecting the experience visitors have inside the venue and reaffirming MCEC’s reputation as a world-class facility.  The new website provides a positive holistic experience, from the moment customers click on the website to visiting the venue in person.

One of the standout features of the new website is the introduction of 360-degree virtual tours filmed by SmartView Media, a leading Matterport 3D Virtual Tour provider in Australia.

Supported by Tourism Australia’s Business Events Advance Program, the virtual tours showcase MCEC’s state-of-the-art facilities and spaces to customers from around Australia and the world. With 20% of current website users from overseas, the tours will enable customers and visitors to virtually explore MCEC’s spaces, no matter where they are browsing from.

Using simple navigation, customers can now gain a comprehensive understanding of the venue’s layout and capabilities, enhancing their event planning experience. More spaces will be added to the virtual tours in the coming months, eventually showcasing all 35 room types available to book at MCEC.

MCEC’s Head of Marketing, Liz Kozmevski said, “The website is the first touchpoint for our customers and our visitors, and we wanted it to reflect the exceptional experiences they receive inside our venue.”

“We are thrilled to launch this new user-friendly platform that not only aligns with our brand, but also provides valuable resources to our customers, helping to deliver a seamless event experience,” she added.

In addition to the virtual tours, the new website offers a wealth of information and resources to help customers plan their events. It showcases the best of Melbourne, inspiring visitors and organisers who have their eye on the city for their next event.

“When you book an event at MCEC, you’re not just booking a room, you’re booking a whole experience, from the layout and technical requirements to the food and wine served to delegates, to accommodation and incredible add-on experiences around Melbourne. The new website makes it easier than ever to get inspired and plan every facet of your event,” said Liz.

Accessibility is at the forefront of the new website’s design, providing a better user experience for browsing on smartphones and tablets, as well as accessibility devices such as screen readers. A more intuitive design allows users to navigate through the website and find the information they’re looking for quickly.

Visit the new MCEC website and embark on a virtual tour of the venue’s remarkable spaces at


For further media information please contact:

Maddison Devoy
Corporate Communications Specialist – Media
M: 0466 233 976

Melbourne Convention and Exhibition Centre (MCEC) is the home of unconventional. At MCEC we do things a little differently. We bring fresh ideas and imagination to every event. We happily turn concepts on their head to make each experience momentous. We welcome events of all shapes and sizes, from meetings and conferences to exhibitions, concerts, and galas, whether in-person, virtual or hybrid. And our city is our inspiration. Melbourne is on show at MCEC – in the architecture and design, food and hospitality, location, and views. Discover the difference at MCEC.

Acknowledgement of country

Built on the banks of the Birrarung (Yarra River), Melbourne Convention and Exhibition Centre (MCEC) acknowledges the Traditional Owners of Narrm, the Wurundjeri Woi Wurrung people of the Kulin Nation. We pay our respects to their Elders past, present, and to Elders of all First Nations communities that visit MCEC.

MCEC recognise the significance of the Birrarung to Traditional Owners as a life source and a meeting place and seek to honour a 40,000-year tradition of building community and exchanging ideas on these lands.