IAPCO Session for IBTM World Virtual
Available on demand 8-10 December 2020

Survival of the Fittest
Marketing your virtual meetings in 2021

Magdalina Atanassova, Marcom and Brand Manager, Kenes Group
Giulia Ineke Sarri, Marketing Communications Specialist, AIM Group International

Olivia Galun, Marketing and Membership Manager, IAPCO

2020!  What a year!  The meetings industry went virtual – not by choice, but by necessity. Meeting professionals back to the drawing board for marketing strategies, meeting format, design and delegate engagement and we had to upskill fast!

Join us for an insightful webinar with a panel of strong event marketing women and learn from their successes and failures during the pandemic and the lessons that they will carry into 2021. 

  • Real-life case studies of marketing virtual congresses in 2020
  • 10 tips to takeaway for marketing your events successfully

Register here

Don’t forget to make an appointment at the IBTM Virtual Exhibition Booths


Destination Partners

Dubai Business Events

Hamburg Convention Bureau

Hong Kong Tourism Board – Meetings and Exhibitions Hong Kong 

Melbourne Convention Bureau





Giulia Ineke Sarri
Marketing Communications Specialist, AIM Group International

Giulia has been active in the Meetings Industry since she was 17. She worked at congresses and events as a hostess during School and University and later graduated with merit with a thesis on the German Meetings Industry Approach to Sustainability. Her passion for the industry brought her to have a one-year experience at a small DMC and Event Management Company in Milan, assisting the team with the organization of VIP weddings, corporate events and leisure travel. After that she joined AIM Group International, premier company in the organization of congresses, events and communication at a global level. She assisted the Marketing & Sales division first, while learning Corporate Communication skills on the job. More than four years have gone since she joined the Company and she is now Marketing & Communication Specialist. Moreover, she is an active member of the IAPCO Edgineers, one of the MARCOM team members at INCON, International Conference Partnership, a recipient of the PCMA (Professional Convention Management Association) 20InTheirTwenties Class 2019 Recognition and the Winner of the first IAPCO Hero Award 2019.


Magdalina Atanassova
Marcom and Brand Manager, Kenes Group

Magdalina Atanassova is Marcom and Brand Manager at Kenes Group, where she is focused on planning and implementing brand strategies and activities for the Group and the company’s Original Events. She was recognised by event professionals in the 2020 Eventex Top 100 Most Influential People in the industry, and by PCMA joining the Twenty in their Twenties Class of 2015. Her innovative ideas were put in the spotlight when she became a finalist for the inaugural IAPCO Innovation Award. Magdalina is also a speaker at industry events such as IMEX, IBTM, IAPCO Annual Meeting, and more. Atanassova enjoys writing and she has published a number of articles on different event management topics for top industry publications.

Magdalina is known for her passion for sustainability – she was part of the international delegation for the development of ISO20121 and is on the Advisory Board of the Sustainable Event Alliance (SEA) since its inception.



Olivia Galun
Marketing and Membership Manager

Olivia started her career in the events industry at the age of 14, working behind the scenes filling delegate bags and running slide carousels around various London venues during her summer holidays. She was bitten by the #eventprof bug and joined Concorde Services, as soon as she could – working her way up through the ranks from registrations, abstract handling to congress and exhibition management for large medical association meetings.

Joining IAPCO over ten years ago, she used her PCO experience to work in both membership management and over the past 5 year in a marketing role focussing on digital and the rebrand which took place last year. Passionate about sustainability in the events industry she worked on the creation of the IAPCO ‘Not Just A Drop in the Ocean Campaign’ with the recognisable mascot Ticky The Turtle –the mission focussing on ridding the meetings industry of single-use plastic.