IAPCO Session for IBTM World Virtual
Available on demand 8-10 December 2020
Survival of the Fittest
Marketing your virtual meetings in 2021
Speakers:
Magdalina Atanassova, Marcom and Brand Manager, Kenes Group
Giulia Ineke Sarri, Marketing Communications Specialist, AIM Group International
Moderator:
Olivia Galun, Marketing and Membership Manager, IAPCO
2020! What a year! The meetings industry went virtual – not by choice, but by necessity. Meeting professionals back to the drawing board for marketing strategies, meeting format, design and delegate engagement and we had to upskill fast!
Join us for an insightful webinar with a panel of strong event marketing women and learn from their successes and failures during the pandemic and the lessons that they will carry into 2021.
- Real-life case studies of marketing virtual congresses in 2020
- 10 tips to takeaway for marketing your events successfully
Don’t forget to make an appointment at the IBTM Virtual Exhibition Booths
Destination Partners
Hong Kong Tourism Board – Meetings and Exhibitions Hong Kong