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IMEX America

October 17, 2023 - October 19, 2023

Join IAPCO at IMEX America

IMEX America is the largest trade show in the US for global meetings, incentives, conferences, events and business travel industry.

The award-winning show brings the meetings industry together to do a year’s worth of business under one roof. Suppliers and buyers from every sector of the meetings industry come together at IMEX, held at Mandalay Bay, Las Vegas. It’s free to attend, and the four-day program offers specialist education, networking, and much more, on and off the trade show floor.

IAPCO @ IMEX America

Wednesday 18th October 2023 | 0900-1000 hours

Seminar Room 2, Inspiration Hub

Embracing Diversity: Navigating Cultural Intelligence and Client Expectations in Global Meeting Design


Ajay Bhojwani is the Managing Director of MCI Dubai and is a seasoned IAPCO faculty member and also an IAPCO Ambassador.

Jose Manuel Bisteni Fernandez Diretor of Operations Director at BP Servimed

Jose Manuel Bisteni Fernandez is the President of PCO Meetings Mexico, Operations Director at BP Servimed. Jose is also a member of faculty at a private university where he teaches strategic financial management and bidding to postgraduate students.

Martin Boyle

Martin Boyle is the CEO of IAPCO

Session description:

This education session offers a unique opportunity to gain global perspectives on event management from managing directors of a PCO in the Middle East and in Latin America. Understanding international best practices and cultural nuances can significantly enhance your ability to plan and execute successful events in different regions. By delving into real-world case studies, participants will better identify potential cross-cultural risks in event planning and develop risk management strategies to ensure smooth execution.

Learning Outcomes:

  • Cultivate Cultural Intelligence: Participants will develop a heightened awareness and understanding of cultural differences and sensitivities in event management across diverse regions, enabling them to adapt their approach and communication strategies effectively.
  • Enhance Meeting Design Strategies: Attendees will learn innovative meeting design techniques that cater to the evolving needs and preferences of attendees, fostering engagement, and maximizing the impact of events.
  • Adapt to the New Normal: Participants will explore the latest trends and shifts in the meetings industry, gaining valuable insights to proactively respond to changing client expectations and market demands.


Wednesday, 18 Oct 2023 | 1100 – 1230 hours

Ideas Theater, Inspiration Hub

#Eventprofs Unplugged

90 solid minutes of action-packed industry icons, practitioners and professionals share fresh thinking, fun ideas, sobering thoughts and challenge our thinking about the industry as it is evolving today. What we can tell the audience – you won’t want to miss a minute! What we can tell the hosts – you will be prepared for the unexpected.


#Eventprofs Unplugged session at IMEX America 2023


October 17, 2023
October 19, 2023
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