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ICCA Congress 2023

November 12, 2023 - November 15, 2023

The 62nd annual ICCA Congress, scheduled for 12-15 November 2023, will bring the global association meetings industry together in Bangkok, Thailand. The Congress aims to help reimagine the city’s future together with ICCA and the global business events industry and benefit the local community. The Thailand Convention & Exhibition Bureau (TCEB) will support ICCA in convening a successful, creative, and enjoyable congress in 2023.


Tuesday 14 November 2023 | 1515-1645 hours

Unblurring the Lines; from Bidding to Legacy – the who, what, where, when and how to succeed at it


Martin Boyle

Martin Boyle



Loren Christie

Loren Christie, Managing Director, Best Cities Global Alliance

Julia Swanson

Julia Swanson, CEO, Melbourne Convention Bureau

Jocelyne Muelli

Jocelyne Muelli, General Manager, K.I.T. Group

Session Description:

Join us for an engaging exploration of the shifting congress landscape and discover how CVB’s can position themselves for success by integrating PCO proficiency at the heart of their bidding strategies.

PCOs bring a wealth of experience in designing and executing seamless congress experiences. Their intricate knowledge of logistical challenges, innovative program development, and attendee engagement tactics can be invaluable in crafting compelling bids that align with the evolving demands of the industry.

Through case studies delivered by industry experts, this session will spotlight success stories where CVB’s have strategically leveraged PCO expertise during the bidding process and elevated the overall quality of the event, leaving a lasting legacy for the host city, its community and the community of their client.

Learner outcomes:
  1. Gain insight into the value of integrating PCO proficiency early in the bidding process
  2. Strategically leverage PCO expertise to craft more compelling bids
  3. Learn practical insights from successful ‘legacy’ case studies



November 12, 2023
November 15, 2023
Event Category: