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38th CityDNA Summer School 2024

August 27 @ 4:00 pm - August 31 @ 8:00 am CEST

CityDNA Summer-School-Brno-2024

38th CityDNA Summer School 2024, Brno

August 27 @ 4:00 pm – August 31 @ 8:00 am CEST


The 38th CityDNA Summer School provides great insights into the structure and functioning of the Meetings Industry. Our programme, filled with up-to-date and cutting-edge examples of European best practices, lays out a comprehensive framework to build your expertise in one of the tourism industry’s most lucrative sectors.

It is perfect for those just starting in the Meetings Industry who want to get up to speed quickly and those who are exploring its potential as a commercial and economic development tool.

With 37 successful editions and a thriving community of more than 2100 students, the CityDNA Summer School offers a comprehensive blend of theory and practice, equipping newcomers with the essential tools for launching a successful career in event management. Our commitment extends to addressing industry hot topics such as sustainability, equity, diversity, and inclusion (EDI), while ensuring a solid grasp of foundational principles. The Summer School promises:

  • In-depth exploration of meetings industry trends, including sustainability, EDI, and legacy, alongside a strong focus on fundamentals
  • Direct access to esteemed professionals and leaders in the industry, who will generously share their knowledge and expertise
  • Opportunities to deepen and broaden understanding of the meetings industry, enhancing participants’ knowledge and skills
  • Practical tools and strategies for client acquisition, empowering participants to succeed in this dynamic field
  • A strong platform for building valuable connections with peers and colleagues from diverse backgrounds, fostering networking opportunities across Europe and beyond

Link to the full programme – https://www.calameo.com/read/000674014f7dfad55ea58

IAPCO @ CityDNA Summer School

Presented by:

Stéphane Talboom

V.P. Sales and Marketing
K.I.T. Group

Wednesday 28th August 2024 | 11.15

Storytelling: Destination Magic

Unleash the power of storytelling to enchant and engage your audience, leveraging social media and other platforms to showcase your destination’s allure. Discover how to tailor your message for maximum impact and captivate diverse audiences with your destination’s unique story.


Thursday 29th August 2024 | 15.15

PCOs: The Power of Partnership

Gain insights into the inner workings of PCOs and explore the invaluable role of PCOs in orchestrating successful events. Learn why collaboration with PCOs can streamline event planning and execution, providing expert guidance and support every step of the way.


Friday 30th August | 09.00

World Cafe, Navigating Key Challenges in the Meetings Industry

In this interactive World Café, Faculty and students come together to discuss pressing challenges faced by the meetings industry. Engage in lively roundtable discussions on a variety of topics: staff shortage, funding, accessibility, destination reputation, crisis management, sustainability and AI.


August 27 @ 4:00 pm CEST
August 31 @ 8:00 am CEST
Event Category:


CityDNA Alliance
+33 380 56 02 04
View Organizer Website


Orea Congress Hotel Brno
Křížkovského 458, 603 73 Brno
Brno, Brno-střed 603 73 Czech Republic
+ Google Map
+33 380 56 02 04
View Venue Website