The Strategic Value of Ambassadors

09 Oct 2025
by Ajay Bhojwani

In his capacity as IAPCO Council Member and Chair of the Ambassadors Programme, Ajay Bhojwani, Regional Managing Director – Middle East & Africa, MCI Group, contributed an article titled “El valor estratégico de los embajadores” (The Strategic Value of Ambassadors) to the latest edition of Congresos Magazine, dedicated to Ambassador (CVB) programmes.

Ajay’s piece explores the value of ambassador programmes from an association’s perspective, highlighting how such initiatives — and IAPCO’s own Ambassadors Programme — create meaningful impact for ambassadors, strengthen our community, and advance IAPCO’s global mission. 

The article is available in Spanish.

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IAPCO EDGE Auckland 2026

IAPCO EDGE Auckland 2026, taking place from 16–19 March 2026, marks 10 years of IAPCO EDGE and returns to the city where the EDGE journey began.

This highly interactive three-day seminar is designed for meetings and events professionals seeking to strengthen their skills, broaden their perspectives, and grow their global networks.

Combining expert-led sessions, case studies and collaborative group work, the programme focuses on practical tools, current trends and actionable insights. The seminar faculty comprises world-leading industry professionals and long-standing leaders within IAPCO: Stephen Noble, Chair of the IAPCO Training Academy and General Manager Asia Pacific, The Conference Company; Mathias Posch, IAPCO Past President, Chair of the Accreditation Committee, and President & Partner, International Conference Services (ICS); and Jan Tonkin, IAPCO Past President and Founder & Advisor, The Conference Company.

More than a seminar, EDGE is about connection, teamwork and shared experience—delivered with the distinctive manaakitanga (warmth and hospitality) that makes Auckland and New Zealand unique.

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