The Strategic Value of Ambassadors

09 Oct 2025
by Ajay Bhojwani

In his capacity as IAPCO Council Member and Chair of the Ambassadors Programme, Ajay Bhojwani, Regional Managing Director – Middle East & Africa, MCI Group, contributed an article titled “El valor estratégico de los embajadores” (The Strategic Value of Ambassadors) to the latest edition of Congresos Magazine, dedicated to Ambassador (CVB) programmes.

Ajay’s piece explores the value of ambassador programmes from an association’s perspective, highlighting how such initiatives — and IAPCO’s own Ambassadors Programme — create meaningful impact for ambassadors, strengthen our community, and advance IAPCO’s global mission. 

The article is available in Spanish.

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