The Strategic Value of Ambassadors

09 Oct 2025
by Ajay Bhojwani

In his capacity as IAPCO Council Member and Chair of the Ambassadors Programme, Ajay Bhojwani, Regional Managing Director – Middle East & Africa, MCI Group, contributed an article titled “El valor estratégico de los embajadores” (The Strategic Value of Ambassadors) to the latest edition of Congresos Magazine, dedicated to Ambassador (CVB) programmes.

Ajay’s piece explores the value of ambassador programmes from an association’s perspective, highlighting how such initiatives — and IAPCO’s own Ambassadors Programme — create meaningful impact for ambassadors, strengthen our community, and advance IAPCO’s global mission. 

The article is available in Spanish.

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Global Socio-Political Impact Survey  Update 2026

A number of the leading organisations of the global meetings and events industry have joined forces again, to better understand the direct short- and long-term impacts of current global unrest, conflict and geo-political changes and to compare with results from a similar body of research conducted in 2025.

IAPCO, PCMA, ICCA, AIPC, IFES and AMCI have authored this survey to gather data from a combined global network of meetings and events professionals and organisations.

The survey results will be used to understand how geo-political policy changes impact our global industry and to assess their impact year-on-year.

Thank you in advance for your participation and support.