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The Purpose-Driven Future: Leading Associations in an Era of Unprecedented Change

Articles
17 Dec 2025
by Dr. Ahmed El Shal

Purpose-led leadership is no longer optional — it’s the defining force shaping the future of associations.

In The Purpose-Driven Future: Leading Associations in an Era of Unprecedented Change, published by Boardroom Magazine, IAPCO Member & Ambassador Dr. Ahmed El Shal, Chairman & Founder of ICOM Group, explores how associations can move beyond reactive adaptation to intentional, values-driven leadership. The article examines the convergence of AI, ESG, and DEI, and the importance of balancing global strategy with local relevance.

Rooted in the mission of the International Association of Professional Congress Organisers, it offers a practical roadmap for future-ready associations — blending innovation with human values to build stronger communities, smarter organisations, and lasting relevance in an era of unprecedented change.

https://boardroom.global/the-purpose-driven-future-leading-associations-in-an-era-of-unprecedented-change/
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IAPCO EDGE Auckland 2026

IAPCO EDGE Auckland 2026, taking place from 16–19 March 2026, marks 10 years of IAPCO EDGE and returns to the city where the EDGE journey began.

This highly interactive three-day seminar is designed for meetings and events professionals seeking to strengthen their skills, broaden their perspectives, and grow their global networks.

Combining expert-led sessions, case studies and collaborative group work, the programme focuses on practical tools, current trends and actionable insights. The seminar faculty comprises world-leading industry professionals and long-standing leaders within IAPCO: Stephen Noble, Chair of the IAPCO Training Academy and General Manager Asia Pacific, The Conference Company; Mathias Posch, IAPCO Past President, Chair of the Accreditation Committee, and President & Partner, International Conference Services (ICS); and Jan Tonkin, IAPCO Past President and Founder & Advisor, The Conference Company.

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