How can we genuinely connect with the first generation of digital natives? Our NextGen meeting professionals expect more than traditional formats: they value authenticity, interaction and experiences that align with their values. This shift is reshaping everything. From integrating gamification and user-generated content to leveraging social media for pre-event buzz, what are the dos and don’ts of engaging them? By challenging assumptions and rethinking strategy, our industry can turn the “code” into a powerful opportunity.
Regional Feature: Europe
The #121 edition spotlights the diverse and dynamic European region — home to world-class congress cities, EU institutions, innovation hubs, historic venues and a leading voice on sustainability and accessibility in business events.