What does it take for policymakers to truly understand the value of association meetings?
A new video feature from IAPCO Media Partner The Iceberg spotlights IAPCO’s “Dear Associations” campaign and the role of PCOs in strengthening advocacy for the global meetings industry.
Filmed during an exclusive interview with IAPCO President Sissi Lignou in Athens in 2025, and during the IAPCO Annual Meeting & General Assembly in Athens in 2026, the video features insights from Sissi, IAPCO Council Member Giulia Sarri, IAPCO Past Presidents Sarah Markey-Hamm and Ori Lahav, as well as Haris Doukas, Mayor of Athens, during AMGA Athens 2026.
The conversation highlights the vital role of PCOs, the social and economic value of the meetings industry, and how association leaders from healthcare, science, technology, trade and academia can help destinations and policymakers better understand the true impact of association meetings.
This video forms part of IAPCO and The Iceberg’s strategic partnership to raise awareness, strengthen advocacy and champion the value of the meetings industry globally.