AIM Group International designed and delivered the inaugural FIRA Gala for Research in Rheumatology – Women in Motion, held on 20 May at Milan’s Leonardo da Vinci National Museum of Science and Technology. Far more than a traditional fundraising dinner, the event was a multi-sensory cultural journey blending music, dance, art and science at the highest level, to support the projects of the Italian Foundation for Rheumatology Scientific Research (FIRA).
The gala featured exclusive museum tours, a moving violin performance by Milan Conservatory musicians, and a captivating ballet by FIRA ambassadors Nicoletta Manni and Timofej Andrijashenko, esteemed étoile and principal dancer of Teatro La Scala. A charity art auction, thanks to the support of more than thirty contemporary artists, including rare items like Carla Fracci’s commemorative medal, further enriched the programme.
Backed by a strong integrated communication strategy – including social media, advertising and press outreach – and supported by a solid network of sponsors and partners gathered around the project, the event exceeded expectations with over 200 participants, gained outstanding visibility with more than fifty media placements, and met its fundraising goals, enabling the launch of the first Carla Fracci Research Grant
This successful legacy event reflects AIM Group’s commitment to creative, impactful event design, strategic storytelling and meaningful partnerships.