Op-Ed: ‘Business events are far than an adjunct to the tourism industry’ – Sarah Markey-Hamm

In her Op-Ed, IAPCO President Sarah Markey-Hamm discusses the path to a sustainable recovery for the events industry amid the pandemic's impact. She emphasizes the need to understand regional nuances and individual challenges, which vary across IAPCO's extensive global membership. The article highlights the sector's substantial economic impact, exceeding 13.5 billion euros, and the role of sustainability in the industry's future.

19 Jun 2023
Sarah envisions rebranding the industry from MICE to Business Events to reflect its true economic significance and hopes for global recognition of its achievements beyond the sector.