Op-Ed: ‘Business events are far than an adjunct to the tourism industry’ – Sarah Markey-Hamm

In her Op-Ed, IAPCO President Sarah Markey-Hamm discusses the path to a sustainable recovery for the events industry amid the pandemic's impact. She emphasizes the need to understand regional nuances and individual challenges, which vary across IAPCO's extensive global membership. The article highlights the sector's substantial economic impact, exceeding 13.5 billion euros, and the role of sustainability in the industry's future.

19 Jun 2023
Sarah envisions rebranding the industry from MICE to Business Events to reflect its true economic significance and hopes for global recognition of its achievements beyond the sector.
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EDGE STH 3

IAPCO EDGE Stockholm 2026

Registration is open for IAPCO EDGE Stockholm, 18–21 January 2026

Hosted in 📍 Stockholm, a city built on 58 bridges, our theme “Bridging Minds: A Collaborative Innovation Journey” comes to life through a unique programme design


Registration closes on 11 January 2026. 

This will be a very special edition of EDGE as we mark 10 years of IAPCO EDGE globally — a decade of dynamic learning, shared experiences, and a community that continues to raise the bar across the meetings industry. 

Join us as we celebrate #EDGEat10 and ignite the next decade of learning, leadership, and impact.