Op-Ed: ‘Business events are far than an adjunct to the tourism industry’ – Sarah Markey-Hamm

In her Op-Ed, IAPCO President Sarah Markey-Hamm discusses the path to a sustainable recovery for the events industry amid the pandemic's impact. She emphasizes the need to understand regional nuances and individual challenges, which vary across IAPCO's extensive global membership. The article highlights the sector's substantial economic impact, exceeding 13.5 billion euros, and the role of sustainability in the industry's future.

19 Jun 2023
Sarah envisions rebranding the industry from MICE to Business Events to reflect its true economic significance and hopes for global recognition of its achievements beyond the sector.
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Global Socio-Political Impact Survey  Update 2026

A number of the leading organisations of the global meetings and events industry have joined forces again, to better understand the direct short- and long-term impacts of current global unrest, conflict and geo-political changes and to compare with results from a similar body of research conducted in 2025.

IAPCO, PCMA, ICCA, AIPC, IFES and AMCI have authored this survey to gather data from a combined global network of meetings and events professionals and organisations.

The survey results will be used to understand how geo-political policy changes impact our global industry and to assess their impact year-on-year.

Thank you in advance for your participation and support.