Op-Ed: ‘Business events are far than an adjunct to the tourism industry’ – Sarah Markey-Hamm

In her Op-Ed, IAPCO President Sarah Markey-Hamm discusses the path to a sustainable recovery for the events industry amid the pandemic's impact. She emphasizes the need to understand regional nuances and individual challenges, which vary across IAPCO's extensive global membership. The article highlights the sector's substantial economic impact, exceeding 13.5 billion euros, and the role of sustainability in the industry's future.

19 Jun 2023
Sarah envisions rebranding the industry from MICE to Business Events to reflect its true economic significance and hopes for global recognition of its achievements beyond the sector.
×

IAPCO EDGE Auckland 2026

IAPCO EDGE Auckland 2026, taking place from 16–19 March 2026, marks 10 years of IAPCO EDGE and returns to the city where the EDGE journey began.

This highly interactive three-day seminar is designed for meetings and events professionals seeking to strengthen their skills, broaden their perspectives, and grow their global networks.

Combining expert-led sessions, case studies and collaborative group work, the programme focuses on practical tools, current trends and actionable insights. The seminar faculty comprises world-leading industry professionals and long-standing leaders within IAPCO: Stephen Noble, Chair of the IAPCO Training Academy and General Manager Asia Pacific, The Conference Company; Mathias Posch, IAPCO Past President, Chair of the Accreditation Committee, and President & Partner, International Conference Services (ICS); and Jan Tonkin, IAPCO Past President and Founder & Advisor, The Conference Company.

More than a seminar, EDGE is about connection, teamwork and shared experience—delivered with the distinctive manaakitanga (warmth and hospitality) that makes Auckland and New Zealand unique.

See more & Register