Farewell 2022, Hello 2023: Thriving in the Midst of a Changing Economy!

Our new president Sarah Markey-Hamm was invited by Headquarters magazine to talk about the challenges and struggles for the association shrouded in an unstable economy but with new assets on the table. In the interview at the link, Sarah delves into the challenges and opportunities faced by associations in an evolving economy.

08 Mar 2023
As the world grapples with an uncertain environment, she emphasizes the need to ensure the growth and sustainability of revenue streams. This includes understanding customers' evolving business goals and demonstrating how an association's expertise and execution are indispensable. Sarah also highlights the importance of hybrid events, shared business services for members, and maintaining strong stakeholder relationships.