Exploring the Evolution of Association Meetings and Events A Global and Middle Eastern Outlook.pdf

The article by Dr Ahmed El Shal, Chairman of ICOM Group and Head of the company’s executive board, for the Spanish edition of the Congresos magazine explores the transformative changes in the association meetings and events management industry, highlighting global trends and regional dynamics, particularly in the Middle East.

02 Apr 2024
It discusses key trends such as hybrid event formats, sustainability efforts, technology-driven personalization and health and safety protocols. In the Middle East, innovation and cultural fusion play a significant role, with a focus on embracing technology, cultural integration, sector-specific trends, and regional collaboration. Looking ahead, the industry anticipates a harmonious balance between global appeal and local significance, sustainability as a foundation, a focus on community and well-being and ongoing technological advancements.
×
Global Socio-Political Impact Survey 2026 (1325 x 1563 px).png

Global Socio-Political Impact Survey  Update 2026

A number of the leading organisations of the global meetings and events industry have joined forces again, to better understand the direct short- and long-term impacts of current global unrest, conflict and geo-political changes and to compare with results from a similar body of research conducted in 2025.

IAPCO, PCMA, ICCA, AIPC, IFES and AMCI have authored this survey to gather data from a combined global network of meetings and events professionals and organisations.

The survey results will be used to understand how geo-political policy changes impact our global industry and to assess their impact year-on-year.

Thank you in advance for your participation and support.