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The International Association of Professional Congress Organisers (IAPCO) is a not-for-profit membership association and the only international accreditation organisation for professional conference organisers.
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Exploring the Evolution of Association Meetings and Events A Global and Middle Eastern Outlook.pdf

The article by Dr Ahmed El Shal, Chairman of ICOM Group and Head of the company’s executive board, for the Spanish edition of the Congresos magazine explores the transformative changes in the association meetings and events management industry, highlighting global trends and regional dynamics, particularly in the Middle East.

Articles

02 Apr 2024

It discusses key trends such as hybrid event formats, sustainability efforts, technology-driven personalization and health and safety protocols. In the Middle East, innovation and cultural fusion play a significant role, with a focus on embracing technology, cultural integration, sector-specific trends, and regional collaboration. Looking ahead, the industry anticipates a harmonious balance between global appeal and local significance, sustainability as a foundation, a focus on community and well-being and ongoing technological advancements.

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