Exploring the Evolution of Association Meetings and Events A Global and Middle Eastern Outlook.pdf

The article by Dr Ahmed El Shal, Chairman of ICOM Group and Head of the company’s executive board, for the Spanish edition of the Congresos magazine explores the transformative changes in the association meetings and events management industry, highlighting global trends and regional dynamics, particularly in the Middle East.

02 Apr 2024
It discusses key trends such as hybrid event formats, sustainability efforts, technology-driven personalization and health and safety protocols. In the Middle East, innovation and cultural fusion play a significant role, with a focus on embracing technology, cultural integration, sector-specific trends, and regional collaboration. Looking ahead, the industry anticipates a harmonious balance between global appeal and local significance, sustainability as a foundation, a focus on community and well-being and ongoing technological advancements.
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IAPCO EDGE Auckland 2026

IAPCO EDGE Auckland 2026, taking place from 16–19 March 2026, marks 10 years of IAPCO EDGE and returns to the city where the EDGE journey began.

This highly interactive three-day seminar is designed for meetings and events professionals seeking to strengthen their skills, broaden their perspectives, and grow their global networks.

Combining expert-led sessions, case studies and collaborative group work, the programme focuses on practical tools, current trends and actionable insights. The seminar faculty comprises world-leading industry professionals and long-standing leaders within IAPCO: Stephen Noble, Chair of the IAPCO Training Academy and General Manager Asia Pacific, The Conference Company; Mathias Posch, IAPCO Past President, Chair of the Accreditation Committee, and President & Partner, International Conference Services (ICS); and Jan Tonkin, IAPCO Past President and Founder & Advisor, The Conference Company.

More than a seminar, EDGE is about connection, teamwork and shared experience—delivered with the distinctive manaakitanga (warmth and hospitality) that makes Auckland and New Zealand unique.

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