This May, Erasmus S. A. curated a conference experience that bridged scientific excellence with audience interaction at the 44th Athenian Urology Days, hosted in Athens, Greece. This year’s event moved beyond traditional presentations by integrating hands-on, sponsor-led activations that elevated engagement.
Together with the congress sponsors, Erasmus introduced interactive stations, real-time Q&A hubs and simulation zones, allowing participants to deepen their learning through live demonstrations and product engagement. The initiative aimed to transform passive listening into active exploration, fostering memorable touchpoints between delegates and scientific innovation.
The format drew praise from both speakers and attendees – a testament to the value of blending medical theory with real-world application. As a PCO, Erasmus continues to advocate for multi–dimensional experiences that serve both education and connection.
