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A-Strategic-Blueprint-for-Member-Engagement.pdf

In her article in the Boardroom magazine Jimena Ruiz, IAPCO’s new council member and Chief of Staff at BTC Americas explores effective strategies for professional associations like IAPCO to enhance member engagement.

Articles
08 May 2024
Key approaches include creating a community-centric environment through specialized interest groups, tailoring communications to diverse member segments, offering unique benefits like industry insights and discounts, leveraging AI for personalisation, enhancing event experiences through interactive formats and hybrid models, and continuously seeking and acting on member feedback. By fostering a strong sense of community, providing tangible value and continuously adapting to member needs, associations can strengthen member loyalty, attract new members and ensure ongoing relevance in the dynamic business events landscape.
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IAPCO EDGE Auckland 2026

IAPCO EDGE Auckland 2026, taking place from 16–19 March 2026, marks 10 years of IAPCO EDGE and returns to the city where the EDGE journey began.

This highly interactive three-day seminar is designed for meetings and events professionals seeking to strengthen their skills, broaden their perspectives, and grow their global networks.

Combining expert-led sessions, case studies and collaborative group work, the programme focuses on practical tools, current trends and actionable insights. The seminar faculty comprises world-leading industry professionals and long-standing leaders within IAPCO: Stephen Noble, Chair of the IAPCO Training Academy and General Manager Asia Pacific, The Conference Company; Mathias Posch, IAPCO Past President, Chair of the Accreditation Committee, and President & Partner, International Conference Services (ICS); and Jan Tonkin, IAPCO Past President and Founder & Advisor, The Conference Company.

More than a seminar, EDGE is about connection, teamwork and shared experience—delivered with the distinctive manaakitanga (warmth and hospitality) that makes Auckland and New Zealand unique.

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