A-Strategic-Blueprint-for-Member-Engagement.pdf

In her article in the Boardroom magazine Jimena Ruiz, IAPCO’s new council member and Chief of Staff at BTC Americas explores effective strategies for professional associations like IAPCO to enhance member engagement.

08 May 2024
Key approaches include creating a community-centric environment through specialized interest groups, tailoring communications to diverse member segments, offering unique benefits like industry insights and discounts, leveraging AI for personalisation, enhancing event experiences through interactive formats and hybrid models, and continuously seeking and acting on member feedback. By fostering a strong sense of community, providing tangible value and continuously adapting to member needs, associations can strengthen member loyalty, attract new members and ensure ongoing relevance in the dynamic business events landscape.
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EDGE STH 3

IAPCO EDGE Stockholm 2026

Registration is open for IAPCO EDGE Stockholm, 18–21 January 2026

Hosted in 📍 Stockholm, a city built on 58 bridges, our theme “Bridging Minds: A Collaborative Innovation Journey” comes to life through a unique programme design


Registration closes on 11 January 2026. 

This will be a very special edition of EDGE as we mark 10 years of IAPCO EDGE globally — a decade of dynamic learning, shared experiences, and a community that continues to raise the bar across the meetings industry. 

Join us as we celebrate #EDGEat10 and ignite the next decade of learning, leadership, and impact.