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A-Strategic-Blueprint-for-Member-Engagement.pdf

In her article in the Boardroom magazine Jimena Ruiz, IAPCO’s new council member and Chief of Staff at BTC Americas explores effective strategies for professional associations like IAPCO to enhance member engagement.

Articles
08 May 2024
Key approaches include creating a community-centric environment through specialized interest groups, tailoring communications to diverse member segments, offering unique benefits like industry insights and discounts, leveraging AI for personalisation, enhancing event experiences through interactive formats and hybrid models, and continuously seeking and acting on member feedback. By fostering a strong sense of community, providing tangible value and continuously adapting to member needs, associations can strengthen member loyalty, attract new members and ensure ongoing relevance in the dynamic business events landscape.
A-Strategic-Blueprint-for-Member-Engagement.pdf 167 KB
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Global Socio-Political Impact Survey 2026 (1325 x 1563 px).png

Global Socio-Political Impact Survey  Update 2026

A number of the leading organisations of the global meetings and events industry have joined forces again, to better understand the direct short- and long-term impacts of current global unrest, conflict and geo-political changes and to compare with results from a similar body of research conducted in 2025.

IAPCO, PCMA, ICCA, AIPC, IFES and AMCI have authored this survey to gather data from a combined global network of meetings and events professionals and organisations.

The survey results will be used to understand how geo-political policy changes impact our global industry and to assess their impact year-on-year.

TAKE SURVEY

Thank you in advance for your participation and support.