A good time to meet here

IAPCO President Sarah Markey-Hamm shares insights on Asia-Pacific's strengths, talent retention, and the crucial need for a consistent global message. In an interview with TTG Asia discussing the future of the meetings industry at the link, Sarah discussed the continued allure of Asia-Pacific and Australia for meetings.

15 Nov 2023
She highlighted the regional strengths, emphasizing the need to "sexy up" the industry to attract the next generation. Sarah advocated for a consistent global message about the sector's impact, innovation, and economic benefits to instil pride and attract talent. She also stressed the importance of referring to the sector as "Business Events" instead of MICE and called for a unified industry message to the outside world. The interview explores Australia's intelligence advantage and the impact of factors like sustainability and diversity on host city selection.
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Global Socio-Political Impact Survey  Update 2026

A number of the leading organisations of the global meetings and events industry have joined forces again, to better understand the direct short- and long-term impacts of current global unrest, conflict and geo-political changes and to compare with results from a similar body of research conducted in 2025.

IAPCO, PCMA, ICCA, AIPC, IFES and AMCI have authored this survey to gather data from a combined global network of meetings and events professionals and organisations.

The survey results will be used to understand how geo-political policy changes impact our global industry and to assess their impact year-on-year.

Thank you in advance for your participation and support.