A good time to meet here

IAPCO President Sarah Markey-Hamm shares insights on Asia-Pacific's strengths, talent retention, and the crucial need for a consistent global message. In an interview with TTG Asia discussing the future of the meetings industry at the link, Sarah discussed the continued allure of Asia-Pacific and Australia for meetings.

15 Nov 2023
She highlighted the regional strengths, emphasizing the need to "sexy up" the industry to attract the next generation. Sarah advocated for a consistent global message about the sector's impact, innovation, and economic benefits to instil pride and attract talent. She also stressed the importance of referring to the sector as "Business Events" instead of MICE and called for a unified industry message to the outside world. The interview explores Australia's intelligence advantage and the impact of factors like sustainability and diversity on host city selection.
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IAPCO EDGE Auckland 2026

IAPCO EDGE Auckland 2026, taking place from 16–19 March 2026, marks 10 years of IAPCO EDGE and returns to the city where the EDGE journey began.

This highly interactive three-day seminar is designed for meetings and events professionals seeking to strengthen their skills, broaden their perspectives, and grow their global networks.

Combining expert-led sessions, case studies and collaborative group work, the programme focuses on practical tools, current trends and actionable insights. The seminar faculty comprises world-leading industry professionals and long-standing leaders within IAPCO: Stephen Noble, Chair of the IAPCO Training Academy and General Manager Asia Pacific, The Conference Company; Mathias Posch, IAPCO Past President, Chair of the Accreditation Committee, and President & Partner, International Conference Services (ICS); and Jan Tonkin, IAPCO Past President and Founder & Advisor, The Conference Company.

More than a seminar, EDGE is about connection, teamwork and shared experience—delivered with the distinctive manaakitanga (warmth and hospitality) that makes Auckland and New Zealand unique.

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