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A good time to meet here

IAPCO President Sarah Markey-Hamm shares insights on Asia-Pacific's strengths, talent retention, and the crucial need for a consistent global message. In an interview with TTG Asia discussing the future of the meetings industry at the link, Sarah discussed the continued allure of Asia-Pacific and Australia for meetings.

Articles
15 Nov 2023
She highlighted the regional strengths, emphasizing the need to "sexy up" the industry to attract the next generation. Sarah advocated for a consistent global message about the sector's impact, innovation, and economic benefits to instil pride and attract talent. She also stressed the importance of referring to the sector as "Business Events" instead of MICE and called for a unified industry message to the outside world. The interview explores Australia's intelligence advantage and the impact of factors like sustainability and diversity on host city selection.
https://www.ttgasia.com/pubs/showdaily/TTG-ICCA-Congress-2023-Day2.html#flipbook-flipbookContainer/3/
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EDGE STH 3

IAPCO EDGE Stockholm 2026

Registration is open for IAPCO EDGE Stockholm, 18–21 January 2026! 

Hosted in 📍 Stockholm, a city built on 58 bridges, our theme “Bridging Minds: A Collaborative Innovation Journey” comes to life through a unique programme design. 

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Registration closes on 11 January 2026. 

This will be a very special edition of EDGE as we mark 10 years of IAPCO EDGE globally — a decade of dynamic learning, shared experiences, and a community that continues to raise the bar across the meetings industry. 

Join us as we celebrate #EDGEat10 and ignite the next decade of learning, leadership, and impact.