🌍 Empowering the New Generation of Event Leaders
📅 25–29 August 2025
📍 Luxembourg
IAPCO is proud to continue its long-standing collaboration with City Destinations Alliance for the 39th edition of the CityDNA Summer School, taking place in Luxembourg from 25–29 August 2025.
This year, we are delighted that Giulia Sarri, Chair of the IAPCO Next Gen Committee and Co-opted Council Member, will represent our community as part of the Summer School faculty.
Tailored for newcomers to the business events sector, this immersive programme serves as a gateway to the world of meetings and destinations—equipping participants with hands-on experience, insights from leading international faculty, and the confidence to grow their impact in the industry.
At IAPCO, we believe in continuous education, collaboration, and raising standards across the business events sector. This partnership reflects IAPCO and CityDNA’s shared commitment to delivering top-level education and #UnlockingExcellence across the global meetings industry.
Giulia’s session, “PCOs: The Power of Partnership,” will offer practical insights into how strategic collaboration across sectors enhances event outcomes—and drives long-term value.
🔎 Why attend?
• Practical learning: case studies, bid workshops, and site visits
• Critical topics: sustainability, DEI & accessibility, legacy, AI & tech
• A unique World Café tackling the sector’s most pressing challenges
• Cross-sector networking with CVBs, DMOs, PCOs, hotels, DMCs, and more
🎓 Only 60 seats available—don’t miss your chance to join this next-level learning experience.
📄 Programme: https://www.calameo.com/read/00067401477cd832393e4
🔗 Register now: https://citydestinationsalliance.eu/event/39th-citydna-summer-school-2025-luxembourg/
