Raising the standards of professionalism
Whilst IAPCOs mission still focuses in raising the standards of professionalism, IAPCO Council Leadership, Officers and Administration identified our members’, partners’ and Industry’ s need to showcase the brand IAPCO and its value to the world through a stronger and more impactful initiative.
The Committee is charged with ensuring key messaging, showcasing the value and quality of IAPCO PCOs as well as the great impact of the Meetings Industry in economic and social development.
Giulia Sarri
Giulia has been active in the Meetings Industry since she was 17. She worked as a hostess at congresses and events during her school and university years and later graduated with merit for a thesis on the German Meetings Industry's approach to sustainability. Her passion for the industry led her to gain a year of experience at a small DMC and event management company in Milan, where she assisted the team with organising VIP weddings, corporate events, and leisure travel. Following that, she joined AIM Group International, a leading global company in the organisation of congresses, events, and communication. She initially assisted the Marketing & Sales division while learning Corporate Communication skills on the job. Four years later, she joined the team at AIM Communication, the open innovation network of the Group, which was born during the pandemic. After becoming a Creative Strategist with the aim of creating innovative and valuable projects for associations, pharma companies, and corporations, she now serves as the Head of Service Design and Sales, leading a small team.
Giulia was also a recipient of the PCMA (Professional Convention Management Association) 20InTheirTwenties Class of 2019 Recognition and was the winner of the first IAPCO Hero Award in 2019.
She served as a Board Member for PCMA EMEA, and today she is a Co-Opted Council Member at IAPCO, representing the Next Gen.
"When thinking of the evolution of the meetings industry, I envision a future ripe with potential for agencies that prioritize custom content, sentiment analysis, experience design and predictive participation as key offerings to their clients. Data, technology, and innovation are our tools for making impactful strides in this area, and IAPCO has consistently led the charge in empowering agencies to expand and refine their services and solutions. IAPCO stands as the ideal platform to dissect, study, and provide its members with cutting-edge solutions to stay ahead of trends, conquer challenges, and continuously set higher standards."
Empowering Advocacy
Moving forward, IAPCO will focus in further empowering the Association’s Advocacy strategy through collaboration with the Industry’s stakeholders, the launch of a Global Press Campaign on IAPCO’s Economic impact, the use of more dynamic, emotional and colourful messages with the support of the IAPCO community, as well as the reinforcement of IAPCOs positioning on a global scale. The next stages of this initiative will be presented during the forthcoming IAPCO AMGA 2025 in Taipei.
