Advocacy and MarComs - IAPCO: The International Association of Professional Congress Organisers

Advocacy and MarComs

IAPCO is the global voice of PCOs across the Meetings and Events Industry, who serve as trusted advisors and solution providers, putting the interest and vision of the client in the forefront. Committed to providing world class quality, IAPCO PCOs and Community uphold excellence, reliability, resilience, and trust.

Raising the standards of professionalism

Whilst IAPCOs mission still focuses in raising the standards of professionalism, IAPCO Council Leadership, Officers and Administration identified our members’, partners’ and Industry’ s need to showcase the brand IAPCO and its value to the world through a stronger and more impactful initiative.

The Committee is charged with ensuring key messaging, showcasing the value and quality of IAPCO PCOs as well as the great impact of the Meetings Industry in economic and social development.

Giulia Sarri

Chair

Sissi Lignou

Jimena Ruiz

Jessica Ferguson

Chair, Publications Sub-Committee

Alexandros Terzis

Jenn Abbott

Non-Council Member, ICS

Martin Boyle

HQ Representative

Empowering Advocacy

Moving forward, IAPCO will focus in further empowering the Association’s Advocacy strategy through collaboration with the Industry’s stakeholders, the launch of a Global Press Campaign on IAPCO’s Economic impact, the use of more dynamic, emotional and colourful messages with the support of the IAPCO community, as well as the reinforcement of IAPCOs positioning on a global scale. The next stages of this initiative will be presented during the forthcoming IAPCO AMGA 2025 in Taipei.