Beyond the legacy activities that can be planned during events, scientific congresses undoubtedly generate a legacy per se. When scientists and healthcare professionals come together, scientific exchanges take place and value is created. Ideally, this impact should not only lead, in the case of medical congresses, to better and more effective patient treatment, but also lay the foundations for future scientific meetings. The following case study explores the impact and value created beyond scientific development within a professional community. Looking at a distinct case of 2021, the question of what a PCO can do to create an additional legacy will be discussed.
Florian Fehringer tells you more in this article published in Feb 2022 in HQ Magazine (p36-37) Read it here.