Country: Greece

In the effort to celebrate the role of Women in the Meetings & Tourism Industry, as well as to highlight the power of the female element in Business in general, AFEA participated in various campaigns and actions, launched around the world on the International Women’s Day (March 8th 2021).

Wishing to thank all the women active in our organization and to show our appreciation for their continued support even during critical times, we launched a “thank you post” on all our social media channels.






Greek Travel Pages (GTP) campaign, with the message #choosetochallenge, invited women in Greek Tourism, decision-makers, insiders and passionate professionals, to step up for the International Women’s Day and to speak about the challenges faced in the industry and the vision, as well as the suggestions in the re-defining of Greek Tourism.

Sissi Lygnou had the opportunity to deliver a powerful message through this campaign.









“The greatest challenge ahead will be to join forces on a national level with the aim to formulate strategies for the immediate re-positioning and re-opening of our country as the ideal tourism and meetings destination.”
Our business’ focus and formats have changed, but our country has the potential and the professionals to demonstrate its ability to re-invent, re-think, re-design and to thrive, showing the world that Greece is THE place to