Sharp EDGE Seminars at IMEX Frankfurt

IAPCO/ PCMA Seminar

The age of engagement: an audience-centric approach to building community

Tuesday 15 May
09:00-09:50
Room: Dialog

Description:

In the competitive world of events, standing out and gaining the attention of your audience is increasingly difficult. Today, loyalty is fleeting unless you have a highly engaged audience. Are your events delivering truly engaging experiences or are you at risk of losing relevance and loyalty? This highly interactive session will explore case studies from PCMA and its members highlighting the impact engagement has on loyalty and your brand.

After This Session You’ll Be Able To:
Describe the key pillars that fuel engaging event experiences
Evaluate and enhance your event to increase engagement
Take steps to effectively measure engagement

Speakers:
Claire Smith, CMP (PCMA Chair of Board of Directors 2018-19, and Vice President, Sales & Marketing, Vancouver Convention Centre)
Rosa Garriga Mora, Meeting Architect, Kenes Group

Moderator:
Mathias Posch, IAPCO President, President of ICS Canada

 

IAPCO Seminar

Connecting communities for global vision

Wednesday 16 May
09:00-09:50
Room: Dialog

Description:

Explore a case study depicting a new kind of meeting. A strongly purpose-driven and delegate-focused conference designed to connect participants from all parts of the world, bringing them together on the same stage to combine their passion and expertise to achieve a united vision.

Learning Outcomes:

  • Learn how to build a community-focused meeting
  • Learn to build on missions and calls to action
  • Learn how to integrate a multicultural audience with no conference or travel experience

Presenters:
Nicola McGrane, CEO, Conference Partners International 
Martin Enault, CEO – ASIA PACIFIC , C2 

Moderator:
Mathias Posch, IAPCO President, President of ICS Canada