Sharp EDGE Seminars at IMEX America


Strategies for attracting audiences and converting them into brand loyalists

Wednesday 17 October
Room: Casanova 605, Level 1, The Venetian® l The Palazzo® Congress Center

It’s becoming increasingly difficult to stand out and grab the attention of new audiences. Savvy event organizers must identify potential new audiences and determine the best strategy to convert them into devoted fans. Do you have what it takes to leave your competitors behind?

Learning Outcome:
1. Learn to develop a unique event design whilst retaining its usefulness
2. Create a network of brand ambassadors to build a loyal event community
3. Recognize the need for live streaming to ensure accessibility and drive attendance at future events

Derrick Johnson, Senior Director of Meetings at The Council of Insurance Agents and Broker
Shawn Pierce, President, Strategic Events, Meetings & Incentives at MCI Group

Mathias Posch, President & Partner, International Conference Services (ICS) President, International Association of Professional Congress Organisers (IAPCO)


Sharp EDGE Seminars at IBTM

IAPCO Seminar

Multi-Cultural Design Thinking: Custom Touches for Remarkable Events

Tuesday 27 November
Room: TBC

Cultural values enhance a meeting, too often understated but of great benefit to increase attendance, diversity between destinations and meeting design being instrumental in the production of remarkable events.

This session will showcase smart design for meetings, creating touches that event organisers can make to create richer and more welcoming experiences for their international guests. Mathias Posch and Nicky McGrane will share stories of other event designers who have embraced an assortment of cultural nuances to attract, delight and grow their global event audience.

Learning Outcomes:

  • How cultural understanding will enhance your event
  • Practical ideas which can be implemented, economically, to engage participants
  • How to address “smart thinking design” for your meeting

Designed for:

  • PCOs/Meeting Planners
  • CVBs/Destinationst
  • DMCs
  • Associations

Nicola McGrane, CEO, Conference Partners International 
Mathias Posch, IAPCO President, President of ICS Canada

Click here for full session details