General Information Programme Faculty Who should attend Registration 15-16 November 2002 Looking at the Future. How can an international congress attract greater attendance and industry support? And how can this be successfully managed? We all work in a young industry which, since its foundation some 30 years ago has produced its own dynamism and direction. Client expectations have never been higher - nor have those of participants. So the expertise and innovation of the professional congress organizer - the PCO - has never been more embracing or more in-depth. The professional organizer has to handle pressures from a myriad of disciplines and directions: to create an overall picture from the mass of component parts. To do this requires training of a specific and intense kind: the type of training offered by the Advanced Management Course. The Faculty is chosen not only for their individual deep knowledge of each subject, but also for the understanding each speaker has of how one focussed subject provides an essential integral part of the overall picture. The international congress business crosses geographical, political, and cultural boundaries. The Advanced Management Course brings together in one programme the business tools to create the overall picture, define its focus, and understand its dynamics. Time The Seminar starts at 09.00 on Friday 15 November 2002 and finishes on Saturday 16 November, at 16.00. In addition, a welcome cocktail will be served at the hotel on the previous evening, Thursday 14 November. Location The venue for the Course is the Academic Medical Center in Amsterdam, one of the leading international teaching hospitals. With state of the art facilities, this Center is well placed for maintaining the highest training standards. It also houses the largest permanently exhibited collection of Dutch visual art. Academic Medical Center, Meibergdreef 9, 1005 AZ Amsterdam, Netherlands. The registration fee includes attendance at the sessions all written material handed out during the Course 2 nights accommodation (Thursday 14 and Friday 15 November) including breakfast at the Hotel Ibis Amsterdam Stopera lunches, teas and coffee breaks from 09.00hrs on Friday to 16.00 hrs on Saturday. Welcome Cocktail on Thursday evening (dinner own arrangements) Dinner at Indonesian Restaurant on Friday evening Transfers Expenses of a purely private nature are not included. No refunds are possible for any part of the package not taken. Cancellations and Insurance If cancellations - by letter, fax or e-mail only – reach the IAPCO Administration Office before 15 October 2002, the fee will be refunded less a deduction of 10%; for cancellations received on or after 15 October, or for participants who do not attend, no refund will be made. IAPCO has no insurance for cancellations. Participants are kindly requested to arrange insurance on their own behalf. The IAPCO Council reserves the right to cancel the Advanced Management Course in the event of exceptional circumstances, in which case the fee(s) will be fully refunded. Pre- and post-Course Accommodation Should participants wish to reserve additional hotel accommodation at the Hotel Ibis prior to or after the Advanced Management Course, they are invited to indicate their request when returning the registration form. Transfers Transport will be provided from the Hotel Ibis at 07.45 on Friday, and from that time for all Course activities, the final transfer departing from the Academic Medical Center at 16.00 on Saturday for Schiphol Airport. Organisation The Advanced Management Course is organised by IAPCO, 42 Canham Road, London W3 7SR, UK. Tel: +44 (0) 20 8749 6171 Fax: +44 (0) 20 8740 0241 E-mail: info@iapco.org http://www.iapco.org Looking at the Future: how can an international congress attract greater attendance and industry support? And how can this be successfully managed? …….. in light of the changing environment …….. in light of the international meetings industry today …….. in light of an explosion of scientific knowledge and technology Some subjects which will be covered include: Scientific Content: CME (Continuing Medical Education) Information Technology Exchange of Information Mushrooming of Meetings Organisation: The Right Selection of Partners Industry Advisory Boards Regulatory Matters Safety and Security Budgetary Considerations: Mergers within Industry Return on Investment Cost Effectiveness Transparency of Budgets This Advanced Management Course is an opportunity to explore the future in a dialogue between managers and representatives of the pharmaceutical industry and medical associations. Other Sessions will discuss management issues surrounding Communication, Business Excellence, Inspired Leadership and Working within a Female Environment. Communication Communication is an essential ingredient in all aspects of life, but especially in a service industry such as that of meetings and events. It is important that the correct message is both sent and received, whether written, spoken or perceived utilizing body language. Communication routes involve clients and suppliers, peers and colleagues, those of your own language and those whose native language is other than that in which you are addressing/receiving them. Politeness, diplomacy and consideration are integral tools in good communication – this session will examine how the best results can be achieved. Business Excellence The meetings industry strives to achieve the highest levels of business excellence. There is no second chance to make a first impression, and there is no second chance to re-run your event. It has to be excellent from the outset. There are a variety of routes to achieve such excellence, whether it be by training, communication and discussion, learning from peers and/or experience, or indeed via such mechanisms as ISO Standards. It is also essential to be able to monitor the levels of excellence, both in comparison to your own personal standards and those of your company, and also by market forces. Inspired Leadership Modern leaders are expected to be good managers, as well as inspiring people, who create a learning environment for their staff. What does it take to inspire people in a results oriented company? Is it possible to manage inspiration? And how do leaders keep their own inspiration alive when the going gets tough? Working in the Female Environment In the conference industry we find numerous female leaders, dealing with mostly male clients. Are women more naturally inclined to inspire their team members? How do they express their own leadership style? Which specific issues does one encounter leading a team of (predominantly) women and how can we resolve them productively? The Pharmaceutical Industry and their liaison with Medical Associations and PCOs. The pharmaceutical industry plays a pivitol role in the organisation of medical meetings, whether large or small. Many issues arise as part of these tripartite agreements, between the pharmaceutical companies, the medical associations and the professional conference organisers. The results of a tripartite meeting on the above subjects, held the previous day, will be presented and discussed in depth. Continuing Medical Education (CME) CME plays a significant role in the structure of medical congresses in the US. CME is now arriving in Europe. The International Pharmaceutical Congress Advisory Association (IPCAA) is closely monitoring developments in this area to ensure a fair application of the system. In Europe at present, CME is currently fragmented and evolving in different directions but it will undoubtedly have a great impact on future medical congresses in Europe. Lenette Schuijt Lenette Schuijt (1959) studied business administration and started her own management training firm in 1991. She has worked for several large companies in Europe, such as Mobil Plastics and P&O/Nedlloyd, and for various organisations in The Netherlands. Her focus is on themes such as leadership, developing vision and mission, inspiration and purpose in work. She also coaches individual business leaders and twice a year she leads a retreat in a convent for managers. Roland Pepermans Roland Pepermans is Professor and Head of the Center for Work, Organizational and Economic Psychology, and holds an MSc from Birmingham University (UK) and a PhD from the Free University of Brussels, Belgium. He has been active in international private organizations for 8 years, before returning to an academic career in 1993. Nowadays, research interests include human resource management, managerial psychology and total quality management. The Center also attempts to build bridges between the profit and non-profit sectors with projects on managerial behaviour in intensive care units and reward management in health care organizations, local administrations and social and cultural organizations. He has a wide number of articles published in international journals and reviews and has been a constant lecturer at the IAPCO Advanced Management Courses. Dennis Wheatley Dennis Wheatley has worked for over 20 years in the Global Medical Congress and Exhibitions arena with a major pharmaceutical company. Currently, he is Executive Director of the International Pharmaceutical Congress Advisory Association (IPCAA), a group of senior communication managers/directors who have responsibility for corporate participation at Medical Congresses around the World. The programme is focussed for the senior project managers in the field of professional congress organization with emphasis this year on those involved with medical events and the pharmaceutical industry. The programme of the Advanced Management Course contains much of relevance to directors, consultants, core PCOs, and other senior staff. It is unlikely that those with less experience will benefit fully from attending the Seminar. Participation in the 4th Advanced Management Course is strictly limited. 'Very thought provoking' 'You can’t adopt everything, every new idea that was talked about, but it certainly provides ‘food for thought’. Food for thought is important for the future and in future decisions that we will have to make as managers' 'Content of the course was very well balanced. All of the speakers were obviously experts in their field as delivery of their lectures was excellent' 'As with most events, the key benefit is networking and exchanging work experiences with colleagues' 'There are plenty of thoughts and new ideas to take back to the office and perhaps implement' 'Thanks for a most interesting and nicely organised Course' 'Interesting and fun!' 'I enjoyed the Course – nice people, well organised' 'Great to meet colleagues from the business and hear other experiences and learn from them' 'It is always nice to meet colleagues from the same branch and exchange experience and knowledge – I look forward to participating in the next IAPCO Course' 'Important to learn new trends and technical developments within the business whether you are going to use it or not. You should know all the latest developments in order to advise your clients. I therefore really liked the course!!!!'